Yuya (YouTuber) - Updated Jul 2024

Updated On June 3, 2024
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Yuya (YouTuber)

Yuya is a Mexican beauty vlogger and a YouTube personality. Yuya posts about all things beauty on her main channel, which has earned millions of subscribers. She is a Spanish-language YouTube vlogging icon.

Early Life and Education

She was born on March 13, 1993, in her birthplace, Cuernavaca, Morelos, Mexico. Her real and full name is Mariand Castrejon Castaneda. Her age is 30 years old and her zodiac sign is Pisces. She holds Mexican nationality. Likewise, her given name, Maryland, is a combination of her parent’s names, Maribel and Andrés.

her mother’s name is Maribel and her father’s name is Andres. She has a brother whose name is Sergio. He is also a YouTuber. Moreover, the nickname ‘Yuya’ was given by her uncle after the Mexican TV character Yuya, la Gorda. She is allergic to the cold and loves music. And she wanted to be a footballer when she was little and she loves pets. Moreover, she has a dog named Conchita.

Yuya Family

Caption: Yuya’s teenage picture with her brother, Sergio (Source: Instagram)

Regarding his educational background and qualifications, no information has been available until now. Though not much has been revealed regarding her education, she is known to have an interest in ballet and acting from an early age.

Yuya (YouTuber) – Professional Life

She was a winner of a makeup contest in the year 2009. The interesting fact is that she was only 16 years old at that time. Soon after, she joined YouTube and began her career as a YouTuber. She named her channel “lady16makeup” in the beginning but now it has been changed to “Yuya”. She started posting various kinds of makeup videos. And surprisingly, her videos earned millions of views within a very short period. She drew much attention to the displays thanks to her unusual voice.

CONOCE MI VOZ REAL ♥ – Yuya (KNOW MY REAL VOICE ♥ – Yuya) is the most popular video on her YouTube channel. The video was posted on May 22, 2015, and has garnered 50M views until now. Similarly, PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil) – Yuya  (5 HAIRSTYLES FOR SCHOOL / WORK ♥ (Easy) – Yuya) is the second most popular video with 48M views to date. And, PÉINATE RAPIDÍSIMO Y FÁCIL ( 3 PEINADOS ) ♥ – Yuya (COMB FAST AND EASY (3 HAIRSTYLES) ♥ – Yuya) is the third most popular video and has 29M views.

She was one of the seven female Youtube personalities who were a part of the ‘United Nations Sustainable Development Action Campaign’, in the year 2016. The campaign’s goal was to promote gender equality and empower women and girls around the world. Moreover, she has written and published two books as well. The names of the books were ‘Los Secretos de Yuya’ (The Secrets of Yuya) and ‘Las Confessions de Yuya’ (Yuya’s Confessions). Likewise, she also introduced a perfume by naming it ‘#True’ in July 2015. And, she owns a makeup collection as well which was released in October 2017.

She also owns another YouTube channel. The name of the channel is ‘Punto y Aparte’. She posts blogs on this channel. Likewise, ¡MI VIAJE A COREA/ GRADUACIÓN FELIZ! #PuntoYAparte (MY TRIP TO KOREA / HAPPY GRADUATION! #New paragraph) is the most popular video on the channel gaining 2.9M views until now.

More About Her Career…

Furthermore, she is also very popular on other social media platforms. She has been able to accumulate millions of followers on Instagram, Twitter, and Facebook as well. The pictures videos and tweets that she posts are very interesting, attractive, and beautiful as well. Moreover, the posts and tweets are very eye-catching. Likewise, she is the first and only YouTuber in the world to have a star on the Walk of Fame in Las Vegas. And, she is the most subscribed female YouTuber in the world. She has also appeared on Mexican national television.

Moreover, she studied ballet, theater, and cinema. She is an artistic and creative person and that be seen in the quality of her videos, where she generally exploits the shades of colors and shapes. She has many friends on YouTube and has even collaborated with them.

Moreover, her friends’ names are thecoolbrush, pop cherry, azulmakeup, CaELiKe, alfredomatta, adriianita0620, werevertumorro, Luisito Rey, LosPolinesios, MarcelaaMQ, midlife, and several guys from IrreverenTV since he participated in the series “UnoDosTres”. She also launched his brother Sergio as a YouTuber and has a collaborative program called “Here I Don’t Get Makeup”. Moreover, she publicized her brother’s “fiches in the house”.

Yuya Youtube

Caption: Yuya editing her YouTube video (Source: Instagram)


She has not received any awards until now. However, she was a nominee for the “Premio Tu Mundo Award” in the “Favorite Influencer” category. Focusing on her career and popularity, she may receive an award shortly.

In 2016, her YouTube channel peaked as the 16th most subscribed on YouTube. In March 2016, she became one of seven female YouTube creators who entered the United Nations’ Sustainable Development Action Campaign, aiming to “reach gender equality and empower all women and girls”.

Yuya (YouTuber) – Net Worth 2024

Her main income source is Youtube. She also earns through her makeup collection and perfume that she released. She was the highest-paid beauty YouTuber in the world with a monthly income of $41,000 in 2015. And, in 2018, her net worth was $3 million, with a monthly income of $74,000 to $100,000. Similarly, in 2022, her net worth is estimated at $257.95k.

Yuya (YouTuber) – Relationship Status

She is currently single. She is more focused on her career and YouTube at the moment. However, talking about her past, she was in a relationship with Beto Pasillas. Beto is also a YouTuber. Sadly, the couple broke up in June 2019. Since that, She has been single and there are no signs of her being in a relationship.

Body Measurements

Her height is 5 feet 1 inch and her weight is 50 Kg. Similarly, Her other body measurements such as chest-waist-hip sizes are 32-24-33 inches respectively. And, she has got a slim body and a very attractive face. Moreso, she has very beautiful brown eyes and brown hair as well.


Caption: Yuya posing for a picture (Source: Instagram)

Social Media

She is pretty active on all of her social accounts. She has mustered 24.9 million subscribers on her main YouTube channel. Similarly, she has garnered 17.1 million followers on Instagram and 11 million followers on Twitter. Likewise, she is active on Facebook as well and has 13 million followers in it.