Marzia Kjellberg - Updated May 2024

Updated On February 12, 2024
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Vicenza, Italy
Birth Sign

Vicenza, Italy

Marzia Kjellberg

Marzia Kjellberg is an Italian social star and entrepreneur. Marzia Kjellberg first gained fame as a YouTube vlogger, running the channel Marzia, previously titled Cutiepiemarzia. She shared fashion videos on YouTube and helped her viewers speak Italian.

Early life

Marzia Kjellberg is 31 years old. She was born on 21 October 1992 in Arzignano, located in the Province of Vicenza, Italy. Her first name is Bisognin. Likewise, her father’s name is Franca and her mother’s name is Marziano Bisognin. Similarly, she also has a brother named Davide. She holds Italian nationality. Moreover, there is no other regarding her educational background.

Marzia Kjellberg

Caption: Marzia Kjellberg on her childhood photo (Source: Instagram)

Professional life

Marzia Kjellberg is a famous Italian Internet personality, fashion designer, and businesswoman. She is famous for her videos on her now-inactive YouTube channel and has also ventured into writing, fashion design, and business.

Kjellberg created her CutiePieMarzia YouTube channel on January 16, 2012. Her videos on YouTube focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming content. However, she has left posting videos on YouTube since her last video titled “Goodbye Youtube.,” on October 22, 2018. The videos almost attracted more than 16 million views.

She also commonly uploaded travel vlogs.  In addition to this, her channel also became the most subscribed Italian YouTube channel. As of 2020, her channel has more than 7.67 million subscribers. Although Italian, she spoke English in her videos. However, she also signed a contract with Maker Studios’ sub-network, The Platform. Her YouTube channel even became one of the most popular in the beauty and makeup genre; in May 2014, The Wall Street Journal announced that it attracted over 16 million viewers each month. The demographics of her viewers have been reported to be females aged 13–24, who use her videos as a reference. She refers to her fans as “Marzipans”.


Moreover, she appeared on her current husband and then-boyfriend Felix Kjellberg’s channel on various occasions. She has appeared in Pewdiepie’s “MY GIRLFRIEND PLAYS AMNESIA – Amnesia: Custom Story – Part 1” video.

Felix is popular on YouTube as “PewDiePie,” who uploaded videos of the two playing video games and participating in video challenges together. In 2014, the duo was part of an online marketing campaign for the horror film, As Above, So Below. While PewDiePie’s videos for the campaign involved gaming-related topics, her videos centered around a travel vlog angle of the couple’s trip to Paris. Similarly, ABC had her, among others, promote their new TV series, Selfie, via a YouTube marketing campaign.

On 22 October 2018, she shared a video on her channel announcing her retirement from her YouTube career. In the video, she stated that focusing on the website kept her in a bubble that negatively affected her mental health at a point during her YouTube career. Although she resolved to reach out to others. She terminated her video explaining that she was ready for “something new in [her] life.” After she shared her final vlog, she decided to remove her videos and left a comment on the vlog stating,

“Having videos up, after making this decision, would have seemed like taking a step back. I’ve selected a few that I really liked, which I’m going to leave for a bit – for the ‘adjustment’ period – but taking my videos down, in my mind, needed to be done.”

Marzia Kjellberg

Caption: Marzia Kjellberg on the YouTube video (Source: Pinterest)

Fashion and design

Her YouTube success allowed her to begin designing her clothing. Since March 2015, she has launched various lines of fashion and design merchandise including nail polish shades, home decor products, and most notably clothing. In 2016, she founded “Daisy” shoes through Project Shoe. That July, she started a product line with Zoya, a nail polish brand. In June of 2017, she started Lemon, a clothing line paired with a fragrance.

On July 1, 2018, she launched Maì, a jewelry, pottery, and home decor brand. The Maì ceramic accents are handcrafted by herself out of her UK-based pottery studio. She also maintains that brand along with Tsuki Market, a unisex clothing and homeware brand that she owns with her husband Felix Kjellberg.

Other ventures

Besides that, she has been a voice actress in various animated web series. She became the voice of Carrie the Carrot in Oscar’s Hotel for Fantastical Creatures. Likewise, she also voiced the character Maya, based on her dog, in a six-episode animated web series titled Purgatory.

In January 2015, she published a young adult fantasy/horror novel. The English version was published as Dream House: A Novel by CutiePieMarzia while the Italian version was published under the title La Casa Dei Sogni.

Marzia Kjellberg – Net worth 2024

Marzia Kjellberg is a famous web personality. Previously, she earned from her YouTube channel, which has over 7 million subscribers. Currently, she makes money through her business and also earns from her book sales. Therefore, her estimated net worth is around $2 million. Moreover talking about her husband, PewDiePie’s net worth, has a net worth of around $30-$50 million. Her husband is one of the topmost and richest YouTube personalities with 107 million subscribers.

Relationship status

Reflecting on her relationship status,  she is married. She married her long-term boyfriend Felix Kjellberg, famous online as PewDiePie. She got introduced to him through her friend Daizo. Likewise, she started dating Felix in 2011, after e-mailing him and stating that she found his videos funny. Then she moved to Sweden, to live with him that October. Later, the duo moved to her native Italy, before settling together in Brighton, England.

Marzia Kjellberg

Caption: Marzia Kjellberg and her husband PewDiePie on their marriage (Source: Instagram)

They live with their two pugs, Edgar and Maya, as well as a hedgehog named Dogy. Their beautiful bond has been highlighted by several media outlets, with The Globe and Mail writing that Marzia’s “calm personality balances out [Felix]’s general wackiness.”

On 27 April 2018, she announced on Instagram that Felix proposed to her. Likewise, the couple announced on social media that they had married on 20 August 2019. They also have a home in Japan together, which was burgled in late 2019. She even posted a statement online which included: “I know it is very materialistic and should be happy with what I was left/have, but I can’t hide the shock and sadness with all being taken away, just like that.”

Body Measurements

Marzia stands at a height of 5 feet 3 inches (i.e. 162 m). She weighs around 115 lbs i.e. 52 kg. Likewise, her eye color is brown, and has light brown hair.

Marzia Kjellberg – Social Media

She is available on different social media platforms like Instagram, Twitter, YouTube, etc. On Instagram, she goes with the username @itsmarziapie, with more than 8.1 million followers. Her Twitter account has garnered more than 4M Followers.