Les Gold - Updated Jul 2024

Updated On June 3, 2024
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Les Gold

Les Gold is a popular American pawnbroker, reality TV star, and media personality. Les Gold is best known for his role on the reality TV series, “Hardcore Pawn”.

Early Life and Childhood

Les Gold was born Leslie Gold on June 20, 1950, and is currently 73 years old. He was born in Detroit, Michigan, United States. Therefore, he holds American citizenship.

Similarly, he follows Christianity and was born into a Jewish family. Moving on, he was born under the sun sign of Gemini.

Talking about his family members, he hasn’t shared much regarding it. However, he is the grandson of a Jewish pawnbroker. He once owned a company named “Sam’s Loans”.

Being into a pawnbroker family, Les made his first sale at the age of 7 at his grandfather’s “Sam’s Loans”. It is now a pawn shop-themed restaurant named “Gold Cash Gold”.


Moving towards his educational details, Les completed his schooling at Oak Park High School in Michigan, US. Likewise, there is no information regarding his higher education. He might have done his graduation.

Les Gold – Net Worth 2024

The multi-talented guy has made a pretty small amount of money throughout his career. According to the online resources, he currently has an estimated net worth of $6 million US dollars.

He earned this huge amount of money from his business and TV appearances.

Relationship Status

Les is currently in a married relationship with Lili Gold. The couple got married in the year 1975. From their marriage, they have two children; a daughter named Ashley Broad and a son named Seth Gold.

Ashley is a producer and a businessperson whereas Seth is an American TV producer, writer, businessman, and TV star. At present, Les is living a happy and luxurious life with his family.

Les Gold

Caption: Les Gold with his son and daughter (Source: Instagram)

Les Gold – Body Measurements

Enhancing his body measurements, Les Gold is a tall and handsome guy. Talking of his height, he is 6 feet 2 inches or 1.87 meters tall and weighs around 86 kg or 189 pounds.

Similarly, his other body measurements such as chest size, waist size, and hip size, are not available. Moving on, the pawnbroker has white hair with a couple of brown cat eyes.

Les Gold

Caption: Les Gold posing for a photo (Source: Instagram)

Les Gold – Social Media

When it comes to his social media availability, he is pretty active on them. Firstly, he uses Facebook which has over 17.7k followers.

Likewise, his @lgoldhcp official Instagram page has nearly 24.9k followers. Moreover, he joined Twitter in July 2011 and has already gained more than 62.8k followers.

Professional Life and Career

Les Gold is a pawnbroker by profession. He opened his first pawnshop named “American Jewelry, and Loan” in 1978 on an 8-mile road.

Later, in 1993, he shifted his shop to its present location at Greenfield Road in Detroit.

At present, the business has 3 locations and has employed over 200 people. The business serves over 1000 customers in a day.

Les, his Gold family, and his pawn shops are the main highlight of the truTV series “Hardcore Pawn”.

In 1998, the commercial ads of his shop caught the attention of producer Richard Dominick and gave the Gold family an exclusive offer to collaborate for a reality TV series.

Initially, his son Seth hesitated the offer and later Les convinced him.

The Gold family came up with a reality TV series for truTV named “Hardcore Pawn”. The show featured the day-to-day operations of the shop “American Jewelry and Loan”.

Also, the rivalry between his son Seth and daughter Ashley was hyped on the show. Les and Seth worked as the executive producer for the show in its third season.

However, started in August 2016, and the show ended in 2015 after its 9th season.

An autobiography related to his personal experience of his pawnshop named “For What It’s Worth: Business Wisdom from a Pawnbroker” was released on June 1, 2013.

The book was on the fourth of the New York Times Best Seller list.

Les Gold

Caption: Les Gold on his show Hardcore Pawn (Source: Instagram)