Devon Lee Carlson - Updated May 2024

Updated On February 12, 2024
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Devon Lee Carlson

Devon Lee Carlson is a prominent American social media personality. Devon Lee Carlson is a YouTube content creator, entrepreneur, and model. She started “Wildflower Cases” alongside her mother and sister.

Early Life and Childhood

Devon was born on August 3, 1994, and her age is currently 29 years old. Her birthplace is California and her zodiac sign is Leo.

Talking about her family, her parents are her mother Michelle, and her father Dave. Her mother initially came up with the idea for Wildflower Cases.

Talking about his family members, she has a sister named Sydney Carlson who is also a popular vlogger. She also has yet to share insights into her educational journey.

But considering her age, we can assume that she might be a university graduate unless she decides to take a break or discontinue her studies to focus on a professional career.

Caption: Devon Lee Carlson and her sister Sydney in a childhood photograph. Source: Instagram

Devon Lee Carlson – Net Worth 2024

Moving on, she has a net worth estimation of approximately $1 million to 5 million dollars.  However, the exact net worth is not available at this time.

She mostly earns through her YouTube video, Wildflower cases, brand endorsements, partnerships, and modeling projects among other income-generating activities.

She has been able to earn and increase her net worth quite progressively. Likewise, she has an annual income of $50k.

Her YouTube channel alone is worth 33,000 dollars. She has published over 50 videos that add up to more than 8.3 million views.

She creates on average 1 new video every month earning 18.7k video views and 150 new subscribers every day.

Social Media

Talking about her social media presence, Devon joined Twitter in February 2011 and so far has over 75.3k followers on her @devonleecarlson account.

Likewise, she goes by @devonleecarlson on Instagram and this account boasts 2,467 post shares and 1.5 million followers at the time of writing this biography.

She also created her personal YouTube channel “Devon Lee Carlson” on September 12, 2013. Since then, this channel has earned over 309k subscribers and more than 8.3 million views.

Relationship Status

Devon Lee Carlson is romantically involved with Jesse James Rutherford. Jesse is the lead singer of the band “The Neighbourhood”.

The lovers have been together since 20 April 2015. As of 2020, the couple has been together for five years. She also shares several adorable photos featuring her lover on her Instagram account.

Caption: Devon Lee Carlson and her lover Jesse James Rutherford on a laptop wallpaper. Source: Instagram

Career and Professional Life

Professionally, Devon is a social media sensation and fashionista. She gained popularity through her popular YouTube vlogging sister Sydney Carlson. Her self-titled YouTube channel ‘Devon Lee Carlson‘ has amused more than 319K subscribers to date.

Together the Carlson sisters co-founded the iPhone design company called Wildflower Cases. She also landed a GQ spread in February 2019.

Moreover, she opened her Twitter appropriately in February 2011 with the tweet “HANGING OUT WITH MY SISTER!!!!”.

Further, she has gained more than 940,000 followers on her Instagram account. Also, in April 2015, she posted a photo on Instagram with actress Veronica Dunne.

Moreover, she is also good friends with Mikey Margott’s girlfriend, Lauren Leekley, and Bella Hadid, with whom she went on a brand trip.

Devon Lee Carlson

Caption: Devon Lee Carlson was captured during a modeling photo shoot. Source: Instagram

More Details

She has made the most of the burgeoning digital platforms she grew up with. By the tender age of 17 years, she and her younger sister were using Instagram to form their own business, Wildflower.

They were producing customized phone case designs that have been worn by everyone from Bella Hadid to Lana Del Rey.

Today, she is a model and vlogger with an inspirational and innate personal style that mixes thrifted pieces with designer vintage.

She has also teamed up with Louis Vuitton on a campaign and Marc Jacobs on a t-shirt.

Still, Wildflower remains the string to her bow that she’s still “most proud of.” Moreover, like all good L.A. girls, she is also a keen animal activist. She says:

If I was to receive a grant, I would want to donate it to a non-profit that works to protect abused, abandoned, ill and in danger dogs. One in particular that I support and admire is Marley’s Mutts. As a dog owner (Martin is my child), it’s heart-breaking to see so many dogs being abused/neglected with no way out. People need to realise that we aren’t the only species in this world and need to respect/protect other mammals.

Devon Lee Carlson – Body Measurements

She stands tall at a height of approximately 5 feet 8 inches and her weight is around 54 kg or 120 pounds.

Likewise, her chest-waist-hip measures are 34-22-34 inches respectively. She has brown hair color and hazel eyes.